About the Role
We're looking for an Instacart Account Manager to own and grow our brand's presence and performance on the Instacart marketplace. This
person will manage the day-to-day partnership with Instacart, optimize our storefront and product listings, run and analyze retail media
campaigns, and work cross-functionally with sales, marketing, and supply chain teams to hit revenue and share-of-shelf targets.
What You'll Do
• Own the end-to-end relationship with Instacart, including regular business reviews, escalations, and roadmap alignment
• Manage and optimize product listings, imagery, and content on our Instacart storefront to maximize conversion
• Plan, launch, and monitor Instacart Ads campaigns (Sponsored Products, Display, Featured Product placements), managing budget
allocation and bidding strategy
• Track key performance metrics (sales, ROAS, share of voice, in-stock rate, glance views, conversion rate) and report on trends to
leadership
• Partner with supply chain/inventory teams to maintain accurate stock levels and minimize out-of-stocks that hurt search ranking
• Identify and execute promotional opportunities (coupons, features, seasonal campaigns) in coordination with Instacart's marketing
calendar
• Monitor competitor activity and pricing on the platform and recommend adjustments
• Troubleshoot account issues (catalog errors, fulfillment issues, payment/billing discrepancies) directly with Instacart's partner support
team
• Collaborate with broader e-commerce and retail media teams to ensure Instacart strategy aligns with overall omnichannel goals
What We're Looking For
• 2+ years of hands-on experience managing a brand or retailer's presence on Instacart (Ads Manager, Platform/Connect, or similar account
tools)
• Proven track record of managing retail media budgets and improving ROAS or sales performance on Instacart specifically
• Strong analytical skills; comfortable pulling and interpreting performance data in Excel/Google Sheets (pivot tables, basic formulas)
• Experience with e-commerce content optimization (product titles, images, keywords) for marketplace search algorithms
• Excellent communication skills for managing an external platform partnership and internal stakeholders
• Familiarity with the broader retail media landscape (Amazon Ads, Walmart Connect, etc.) is a plus
• Bachelor's degree in Marketing, Business, or related field, or equivalent practical experience
Must Have
• Experience with Instacart Ads Manager reporting/API
• Background in CPG, grocery, or DTC e-commerce
• Experience managing multiple retail media platforms simultaneously